in 2021, we started beij, inspired by our baby nephew. we were on the hunt for a matching sweatsuit in a soft, neutral fabric—but nothing felt quite right. so, we decided to make our own. that simple idea turned into a brand focused on comfort, quality, and timeless style for little ones.

as life shifted and covid restrictions lifted, we found our way back to another passion— dog photography. our in-house dog studio took off, and through it, we’ve been able to give back and raise money for dogs in need, something that means the world to us.

now, it feels only natural to take the next step: dog sweaters. inspired by our love for dogs and our commitment to quality, our pet apparel is designed with the same thoughtfulness that started beij.

but don’t worry—we haven’t forgotten about kids' clothing! while our focus is on dog sweaters right now, we hope to create more for little ones in the near future.

thank you for being part of our story!